Brian Franzen, The Franzen Group at eXp Realty

Your Local Real Estate Expert

Brian Franzen has carried an entrepreneurial spirit since his teens — from starting a college bus business to building a real estate brokerage with his father-in-law. For him, real estate is about more than transactions — it’s about family, community and meaningful connections. As a Weld and Larimer County native, he is dedicated to guiding clients with honesty, care and a no-nonsense approach to finding the right deal.

Professional businessman in navy suit, focusing on digital marketing Brian Franzen.

Personalized Solutions

Tailored strategies for your unique needs, no cookie-cutter plans here.

Relocation Support

Helping people move to Greeley, Windsor, Fort Collins, Evans, Eaton, Timnath, Loveland, Johnstown, Severance, Berthoud and nearby markets.

Proven Expertise

Backed by real results, market insight and reviews from clients like you.

Brian Franzen in professional attire, smiling and standing confidently indoors selling homes in Greeley & Northern Colorado
Your Greeley & Northern Colorado Real Estate Guide

Local Expertise. Strategic Results.

Brian’s entrepreneurial spirit began at 19, when he turned an old school bus into a thriving college transportation service. After a brief stint in corporate America, he realized the traditional path wasn’t for him. With encouragement from his wife and guidance from his father-in-law, he entered property management — his first step into real estate. What started as curiosity grew into passion, leading them to sell their property management business and launch a brokerage.

Today, Brian proudly serves Weld County and Larimer County, blending his entrepreneurial drive with a client-focused approach to real estate.

Helping Clients Since 2013

Proven experience navigating changing Northern Colorado markets

300+ Closed Transactions

Residential, investment, commercial, land and water

$90+ Million in Real Estate Sold

Across Northern Colorado communities and property types

Top 100 Northern Colorado Agent

Real Producers recognition based on verified MLS production

Two-Time eXp Realty ICON Agent

Earned in 2025 and 2026 for exceptional production and industry contribution

Northern Colorado Native

Lifelong knowledge of Weld and Larimer Counties

For Brian, real estate is about much more than buying or selling homes — it’s about people, family and community.

His first big breakthrough came through a simple conversation with a stranger, which led to one of his earliest property sales. Since then, Brian has built his career on genuine connections and trust.

He believes in face-to-face interactions whenever possible, giving his clients the personal attention they deserve. As a local of Weld County and Larimer County, Brian takes pride in helping neighbors find the right property at the right time. His no-nonsense philosophy ensures smooth, stress-free transactions, while his focus on relationships means clients often become like family.

Whether you’re buying your first home, investing in multi-unit properties or selling in today’s competitive market, Brian is committed to guiding you every step of the way with honesty, care and confidence.

MEMBERSHIPS

- Greeley Area Realtor Association
- Colorado Realtor Association
- National Association of Realtors

ACHIEVEMENTS

300+ Closed Transactions — Experience spanning residential, investment, commercial, land and water transactions.

Two-Time eXp Realty ICON Agent — Earned eXp Realty’s ICON Agent Award in 2025 and 2026, recognizing exceptional sales production, professionalism and contribution to the real estate community.

Top 100 Northern Colorado Agent — Named a 2026 Top 100 Agent by Real Producers Northern Colorado, based on verified MLS production across Weld and Larimer Counties.

COMMUNITY INVOLVEMENT:

-Committee Member for American Cancer Society's Cattle Baron's Ball: 2024 & 2025
-City of Evans Housing Technical Advisory Group: 2021
-Commissioner for City of Greeley Planning Commission: 2019-present
-Member of Kiwanis of the Rockies: 2019-present
-Past President and Board Member for Weld Food Bank: 2008-2014

Professional headshot of Brian Franzen smiling, wearing a white shirt with a floral collar, against a brick wall background.
Professional real estate agent Brian Franzen showcasing a house for sale.
Brian Franzen holding a "Sold" sign after a successful real estate transaction with a client.

Service That Goes Beyond the Sale

Brian’s concierge-style approach offers access to exclusive tools, trusted vendors and project coordination, helping you prepare faster, stand out to buyers and close stronger.

Project coordination for repairs, staging and renovations

Trusted network of contractors, cleaners and vendors

Customized strategy, timeline and communication for every listing

Custom Tools for Every Transaction

Strategic Property Preparation

Brian will help you prepare your home to make the strongest impression possible. From staging recommendations to minor repairs and cosmetic updates, you’ll get clear advice based on what buyers are responding to in Greeley & Northern Colorado. Need help coordinating contractors or vendors? That’s covered too. The goal is simple: help your home stand out and sell with confidence.

When offers come in, Brian will help you understand the terms, evaluate buyer strength and decide how to respond. Whether you’re dealing with one offer or multiple, you’ll get expert advice on timing, counters and strategy to help you protect your interests and secure the best outcome possible.

High-quality marketing can make all the difference. Brian provides professional photography, listing videos, custom property pages and targeted digital marketing that puts your home in front of serious buyers. Every detail is designed to elevate your listing and maximize exposure across Greeley & Northern Colorado and surrounding areas.

Online estimates often miss important factors. Brian builds a custom pricing strategy based on real-time market data, recent sales and buyer activity in Greeley & Northern Colorado and nearby communities. You’ll know exactly where your home fits in the current market and how to price it effectively to attract interest and drive strong offers.

What Clients Say After Working With Brian

Connected Across CO and Beyond

Brian Franzen works with buyers and sellers throughout CO, including Greeley, Windsor, Fort Collins, Evans, Eaton, Timnath, Loveland, Johnstown, Severance, Berthoud and many other cities.

Whether you’re upgrading, downsizing or relocating, you’ll get clear direction, expert answers and strong results.

Get Started

Get in touch with Brian

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